Welcome to ROOT 44
We are a LUX Plant-Based and Sustainable Lifestyle Brand for EVERYBODY. Specializing in the finest wild truffles in the world - direct from our forest to your table. When it comes to food, our passion is sourcing and sharing with you, the most sought-after wild and sustainable ingredients long enjoyed by bon vivants and served by the most reputable chefs worldwide. We begin your journey to the wild forests where hidden treasures of rare and delicious truffles await your discovery.
FOUNDER AND HEAD TASTER
Wanda Srdoc
Hailing from generations of family in the truffle trade and fine foods, I have always had a direct and reliable source to the most esteemed and top-grade truffles from Croatia, Italy and France. My passion is spreading the truffle love! Working in the professional trade for over 17 years, the one thing I have always enjoyed is sharing my knowledge about the unique, mysterious and wonderful world of truffles; whether teaching chefs and their teams or offering cooking classes and truffle themed events. As more and more home chefs and foodies became open to exploring truffles, I felt is was time to offer them a ONE-STOP Truffle resource and shopping site. I am so excited to have created ROOT44 as a space where anyone can learn and access accurate truffle knowledge and purchase exclusive products normally reserved for the professional trade.
Canadians can now enjoy exploring the world of truffles and the very best of lux-plant-based ingredients at the touch of their fingers. ROOT44 has factual and fun information about truffles, no-fuss truffles recipes and the world's finest truffle products and sustainable lifestyle essentials.
Here's a FUN-FACT to get you started with exploring TRUFFLES.
DID you know that TRUFFLES are plant-based?
They considered the most decadent plant-based ingredients in the world. Since my childhood, I have always leaned towards a plant-based diet both for my health and the health of the environment. Thankfully, with family in the truffle trade and with my experience in fine foods, I've had the good fortune to taste many delicious and decadent plant-based dishes. The world's greatest chefs and home cooks have taught me that selecting natural, fresh and high-quality ingredients direct from reputable sources is the foundation to preparing remarkable tasting food. I welcome you to experience our direct from source collection of delicious plant-based products, beginning with wild truffles. Above all, I hope you make many of your own amazing food memories when you use our products.
Where do we sit in the Truffle World?
Clearly on the creative!
We want you to enjoy all the fun and innovative ways to incorporate truffles in your everyday cooking while having the resources to make extraordinary and quintessential truffle dishes.
FAMILY ROOTS
Beginning in the early 1930s, Wanda's family’s knowledge and passion for truffles developed over the decades. Today it stands as a respected international business sourcing wild truffles and creating innovative and award-winning truffle preserves.
USER-FRIENDLY FOR YOU AND THE EARTH
With an education and lifelong interest in sustainable development and green economies, I have been steadfast in linking business and the environment as mutually inclusive.
At ROOT44, our Mission is to set the tone in the food industry where product integrity is based on source transparency, the use of clean, sustainably sourced, top-grade and authentic ingredients and recyclable and biodegradable packaging.
Wanda Srdoc
EXPLORE - TRY - SHARE - REPEAT
SHOP
Browse our collection of the finest, nutrient-rich and authentic earth-friendly FRESH & PRESERVED food from sustainably foraged wild plants or prepared by ethical and sustainable farmers and producers.
NO-FUSS TRUFFLE RECIPES
Make incredibly tasty, easy and elevated plant-forward truffle creations from decadent snacks and desserts to elegant mains for EVERYBODY - your fussiest to your most high brow foodies!